Agend Organics
Natural and Organic Home and Body Products

 Agend Organics | Natural and Organic Skin Care NZ

Connecting People to the Extraordinary Power of Nature


Natural is beautiful. From the softness of a flower petal to the richness of a roasted coffee bean, nothing compares to what nature has to offer.

Our luxurious, nature-derived formulations are an exquisite fusion of nature, science and ancient wisdom. They're naturally therapeutic, beautifying and divinely aromatic—and kind to our planet!

 Our Nature-Derived Formulations are:

100% Natural, Organic and Botanical

Bioactive, Therapeutic and Beautifying

Ethically Handcrafted to a High Standard

Safe and Gentle on Skin

GMO-Free and *Chemical-Free

Earth-Friendly, Biodegradable and Sustainable

We DO NOT use toxic chemicals, mineral oil, sulfates, synthetics, parabens, silicones and formaldehydes in our product formulations. Please read our Product Info page for more information about the ingredients we use and DON'T use.

Living a healthy life starts by adopting one change at a time. Let our beautiful, natural home and body products become a daily part of your life. You deserve the very best—and so does our planet!

Why Choose ORGANIC Skin Care?

Why use organic skin care products over non-organic? Simply put; organic skin care products work better and are much better for you. When you choose organic skin care, you are choosing products with naturally-derived ingredients that work with the complex, natural systems of your skin. Other than their positive health effects, well-made organic skin care products are capable of improving your skin's tone, elasticity, texture, structural barrier, and the ability to repair itself. Organic skin care can also help to prevent the development of skin breakouts and blemishes by fighting off bacteria, balancing moisture levels and minimising irritation.

It is medically understood that what goes on our skin absorbs into our bloodstream and is carried through our body. This is why it's so important that we care equally about what we put on our skin—not just in our mouth. Given the right nutrients, your skin has the ability to care for, and repair, itself.

While small, natural skin care companies don’t have the advertising dollars needed to gain household recognition; the quality and performance of their natural and organic products makes them worth searching out. So, if you're in pursuit of a natural, healthy and sustainable lifestyle, choosing organic skin care is a priority.  Your body will thank you for it!

What are ANTIOXIDANTS and why are they so important?

Antioxidants are complex molecules that are necessary to perform many important functions in the human body. Each one of us has both free radicals and antioxidants present inside of our bodies at all times. Some antioxidants are made from the body itself, while we must get others from our diets by eating high antioxidant foods that double as anti-inflammatory foods. The “endogenous” antioxidants that we produce ourselves include hormones, DHEA, melatonin and the enzymes superoxide dismutase, glutathione, glutathione peroxidase and catalase, while the antioxidants the body gets from food are termed “exogenous”.

Our bodies also produce free radicals as byproducts of cellular reactions. For example, the liver produces and uses free radicals to detoxify the body, while white blood cells send free radicals to destroy bacteria, viruses and damaged cells.

When certain types of oxygen molecules are allowed to travel freely in the body, they cause oxidative damage, which is the formation of free radicals. Oxidation wreaks havoc in the body when the antioxidant levels in the body are lower than that of free radicals, because of poor nutrition, toxin exposure or other factors. The result? Accelerated aging, damaged or mutated cells, broken-down tissue, the activation of harmful genes within DNA, and an overloaded immune system.

How do ANTIOXIDANTS protect the body from oxidative damage?

Antioxidants protect cells in the body from damaging, reactive oxygen species (ROS) free radicals by sacrificing their own electrons to break the free radical chain reaction. Some specialised intracellular antioxidants such as glutathione and superoxide dismutase act as sentinels that monitor ROS concentrations. ROS damage can be devastating, because it attacks lipids in the cell membranes, protein receptors, enzymes and DNA that can prematurely kill mitochondria (the source of energy in our cells)—and ultimately cause cell death. So, antioxidants that protect us against ROS are essential to achieving good health and for helping to protect our skin from premature aging.

Antioxidants also help to protect the skin from sun damage and other environmental factors. Vitamin C, for example, helps the skin to produce collagen, which are the building blocks of new skin tissue. If the skin is able to replenish itself more readily, it will look smoother, clearer, healthier, younger and more radiant—everything we want our skin to be!

ANTIOXIDANTS can be better understood when grouped as follows:

VITAMINS are nutrients that our body needs in order to maintain its basic functions and target free radicals to protect cells. Look out for betacarotene and vitamins A, C (which is also a precursor for collagen), and E.

MINERALS are needed for the formation of bone, teeth and tissues. Antioxidant minerals include copper, zinc and selenium.

PHYTOCHEMICALS are botanical compounds that are responsible for essential biochemical processes in the body when consumed from foods or acquired from extracts in topical skin care.

ENZYMES are protein molecules that control biological processes and functions in the body. Enzyme antioxidants work with other antioxidants to catalyze reactions and prevent free radical activity. Examples include superoxide dismutase and glutathione peroxidase.

CO-ENZYMES: these are non-protein organic co-factors that assist enzymes in turning substrates into products—and they include some of the vitamins and minerals mentioned above.

AMINO ACIDS are proteins that catalyze chemical reactions in a cell. The ones with antioxidant activity are tryptophan, tyrosine, cysteine and homocysteine.

HORMONES: these are signaling molecules produced by glands.

The importance of a SYNERGISTIC approach

Antioxidants function and support each other better in a collective relationship, whether they are co-factors, reactors or recyclers. This dynamic relationship between antioxidants is referred to as antioxidant synergism. In other words, small quantities of a variety of antioxidants that work synergistically, rather than the maximum dose of one vitamin, is the right way to go.

When antioxidants work synergistically, they are able to repair damaged molecules, prevent oxidation, chelate metal radical production (cell damage by metal ions), support gene expression (gene synthesis and production), shield DNA, boost the immune system, regulate DNA cell genetics (epigenetics), and inhibit cell damaging enzymes.

Skin Care Tips

Agend Organics Skin Care

Winterising your Skin ...

There are some wonderful things to look forward to during a New Zealand winter season, like enjoying the warmth and glow of a fire, crisp early morning walks in nature and recreational snow sports like skiing and snow boarding. While these activities can be enjoyable, they can also be detrimental to our skin and greatly contribute to dehydrated skin that feels dry, tight, itchy and down-right awful!

Exfoliate your skin

One way that you can combat these detrimental effects is exfoliation. Exfoliating your skin prepares your skin for the winter season by removing the accumulation of dry, dead skin cells that have prevented topical skin care products from soaking in and nourishing the skin. Gently buffing away this build up of dead skin cells allows your skin care products to penetrate deeper into the layers of the skin, making them more effective and capable of producing the desired results.

 Agend Organics offers face and body exfoliating formulas that cater to different skin types:

Use a facial serum

Facial serums can deliver a high concentration of active compounds (in the form of tiny molecules) deep into the skin more easily than other skin care products. We offer four antioxidant-rich facial serums that can deliver all the nutrients your skin needs year-round to defend your skin against seasonal changes. These serums are enriched with antioxidant botanicals that act synergistically to nourish, moisturise, regenerate cells, improve complexion and protect the skin from harsh environmental pollutants and stressors.

Our EDEN Enzymatic Serum is a natural fruit-based exfoliator or ‘face peel’ made with a dynamic blend of natural fruit enzymes, alpha hydroxy acids and botanical oils, to take your skin back to the beginning. EDEN masterfully addresses a dull, aging, and congested complexion by removing the top layer of dead skin dead cells to reveal renewed skin that looks smoother, revitalised and luminous.

Our lightweight, URBAN BLISS anti-pollution facial serum is designed for urban city dwellers. It’s enriched with powerful botanical antioxidants and nutrients that fight to neutralise damaging free-radicals, as well as strengthen, nourish and tone the skin to prevent, and minimise, the visible signs of premature aging (caused by urban pollution). This fine, silky anti-pollution serum brightens, soothes and evens out the skin—relieving it from the daily environmental stresses of urban life. It;s a true defence shield! *You can read about our Urban Bliss Anti-Pollution Facial Serum in the above article.

Boost hydration and moisture

As moisturising is essential in any skin care routine, it's imperative that the moisturiser you use in the winter season is able to meet the needs of you skin in a cooler climate. One way to give your skin the moisturising boost it needs is to add a few drops of our Firming Face Oil to your favourite moisturiser before you apply it to your skin. The nourishing botanicals in this facial oil will provide your moisturiser with added nourishment, healing and soothing power—to ensure your skin gets all the moisturisation it needs to thrive in the winter season.

Get Quality sleep

Agend Organics Overnight Face Defence

When the temperature drops overnight and the air cools, the temperature of your skin increases—causing hydration loss while you sleep. Our deep-moisturisng, Overnight Face Defence helps to lock in moisture and leave your skin feeling nourished when you wake up in the morning.


Protect your skin daily

You can provide your skin with the daily protection it needs against environmental polluters and stressors with our URBAN BLISS Anti-Pollution Serum. This formula uses nature’s own defence mechanisms to protect your skin against the drying and aging effects of environmental elements. The botanical ingredients in this formula provide an invisible shield, while the powerful antioxidants fight against damaging free radicals. This serum can be used on its own, or under make up to provide daily protection.

Be mindful of other factors too ...

While it is tempting to warm yourself up by sitting close to a heat source and take a hot shower or bath during winter, these things contribute to dehydrated, dry and tight-feeling skin. Hot water can strip your skin of its natural oils making it more prone to irritation, tightness and flaking. Avoiding direct heat and showering/bathing in warm water is much better for your skin. Also, using a moisturising natural soap, whether liquid or solid, will leave your skin feeling hydrated, nourished and soft. We offer several moisturising face and body products that can care for your skin in the cool winter season, some of which we have highlighted below.

 Know your SKIN TYPE

Choose your skin care products according to your skin type.

Agend Organics | Naturally Beautiful Skin Care

Dry Skin

  • Your skin feels dry and tight, and sometimes you can see flakes on your cheeks, chin and forehead
  • Fine lines may be present around your eye and lip contour areas

It's important to use moisture-rich products such as a daytime moisturiser, and a nighttime moisturising treatment to repair your skin while you sleep. Weekly moisturising masks will keep your skin soft and supple and will help to reduce the appearance of fine lines and wrinkles.

Normal Skin

  • Your skin is best described as well-balanced
  • It has even moisture and hydration, uniform texture and minimal sensitivity
  • While your skin may show slight variations in oiliness and dryness, it does not endure persistent skin concerns or conditions

To keep your skin even and toned, a good skin care routine including cleansing, toning and moisturising is vital.

Combination Skin

  • Your skin is both dry and oily
  • With more active oil glands in your T-zone, you tend to exhibit the characteristics of oily skin on your chin, nose and forehead, and normal-to-dry skin on your cheeks, jawline and hairline

The best approach for combination skin is to address the needs of each area individually. Use different skin care products and techniques to control excess oil in your T-zone and replenish moisture elsewhere.

Oily Skin

  • Your skin is shiny, has visible pores and is prone to spots and blemishes
  • Makeup seems to slide off your skin as soon as it is applied

Oily skin has the benefit of not showing lines easily, but needs to be maintained to help prevent breakouts and to control shine. If you struggle with oily skin, don’t avoid oil-based skin care. And, if you have acne, botanical skin oils are a powerful treatment..

Sensitive Skin

  • Your skin has fine pores, can be easily irritated and is prone to redness
  • Sensitive skin is often genetic and can also react to poor diet, changes in weather, hormonal imbalance and certain cosmetic products

Sensitive skin must be treated with the correct skin care products that are gentle and soothing to heal your skin and relieve your symptoms.

Age-Defying Skin Care RITUAL

Daily:

Cleanse

Like every good skin care routine, cleansing is the first step of your ritual. Cleanse twice daily and embrace the double-cleanse in the evenings for a deeper clean (the first cleanse removes dirt, debris and makeup, while the second cleanse unclogs the pores). Choose a natural-based face cleanser like our Invigorating Face Wash or our Clarity Deep Cleansing Oil.

Mist | Tone

Enriched with natural floral waters and botanical extracts, our Mists and Toners provide instant hydration; helping skin to feel soothed and balanced. After cleansing, close your eyes and spritz your mist or toner around your face. Gently press into your skin to help the ingredients absorb.

Serum | Oil

Face serums are lightweight (but potent) formulas designed to provide your skin with extra hydration as well as target specific skin care concerns. To apply a serum, gently press 1-2 pumps of the formula over your face, neck and décolletage and leave to sink into your skin before you move on to the next step. Remember, a little serum goes a long way.

Eye Care

The skin around the eyes is delicate and prone to dryness. It’s also one of the first areas to show signs of aging, so a nourishing eye cream, gel or serum is important in helping to prevent, and minimise, visible signs of aging. Eye creams are formulated for different skin care concerns, so choose one that is most suited to your needs. To apply an eye cream, gently press and smooth the cream around your eye contour area using your ring fingers.

Moisturise

Rich and creamy, moisturisers seal in hydration, improve the skin’s protective barrier, and lock in the benefits of the products you’ve used before it. Like other skin care products, moisturisers target different skin care concerns and can be used at different times. A richer formula is great for your nighttime ritual, while lightweight moisturisers tend to work well for day and in hotter climates.

Weekly:

Exfoliate

Exfoliating is the process of removing dead skin cells from the surface of your skin using a granular substance, a non-granular formula or an exfoliation tool. It's important to choose a product that is suited to your skin type. There is a difference between the skin on your face and your body, and this means your exfoliating methods need to be different. The facial skin is much softer and more delicate, so you need to be less harsh when it comes to 'scrubbing'. Likewise, the skin on your body can differ depending on the location. The back tends to be tougher than the chest and stomach, so you may find that you can be a little harsher with the scrubbing on the back to get rid of all the dead skin cells. We recommend that you use an exfoliator (that's best suited to your skin) once weekly unless you have very oily skin, in which case you may need to exfoliate twice weekly due to the excess oils and grime that can get trapped within the pores.

Enzymatic Peel

An enzyme peel is a blend of natural fruit ingredients (enzymes) and is one of the gentlest methods of exfoliation. Enzyme face peels remove top layers of skin to exfoliate and expedite cell turnover, leading to a fresher, more glowing skin. They help to treat skin problems such as lines and wrinkles, acne scars, hyper-pigmentation, and sun damage. Enzymes can also penetrate the skin to help cleanse pores and improve skin tone and texture. The  most amazing thing about enzyme peels is that they do not damage or remove live tissue; they exfoliate only dead cells, which is why enzyme peels are great for nearly all skin types.

Paul Buttimore Photgraphy, Taranaki, New Zealand